Colorado drivers may soon notice a new license plate design brightening up vehicles across the state.
With a bright orange, red and yellow background resembling a serape, or traditional Latino woven blanket, the “Chicana/o Power!” plates joined the state’s sea of specialty license plate options on Jan. 1.
The license plates were approved through a 2024 bill sponsored by Denver Democrats Rep. Tim Hernández and Sen. Julie Gonzales and designed by Alamosa artist Larysa Medina and Denver artist Anthony Garcia Sr.
To get a license plate, Coloradans must make a one-time $50 donation to El Movimiento Sigue to obtain a PIN, which is used to order the plates through the Colorado Division of Motor Vehicles.
El Movimiento Sigue is a Pueblo-based advocacy group that aims “to preserve and celebrate Chicanx/Indigenous cultures and their history” through conferences, training, events and collaboration, according to the group’s website.
Drivers must also pay two one-time, $25 DMV fees for the plates.
The license plates are printed on demand and will be mailed to drivers within four to six weeks, according to El Movimiento Sigue.
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